News & Events

As property managers, we understand that marketing strategies must evolve alongside the rental market. One of the most significant shifts in recent years has been the increased use of virtual staging—a tool that became widely adopted during COVID-19 lockdowns and has now become an essential part of rental marketing.

Traditionally used in property sales, virtual staging is proving highly effective in leasing campaigns. It allows us to present properties in their best light without the need for physical furniture. At Metro Property Management, we have embraced this approach to ensure our rental listings are as engaging and informative as possible.

Rental property marketing has come a long way. Previously, listings often featured just a few low-quality images, sometimes taken on a phone with poor lighting. This approach no longer meets the expectations of today’s renters. Modern tenants expect high-quality professional photography with clear, well-lit images that accurately represent the property. They also look for floor plans that allow them to visualise the layout before inspecting, as well as 3D virtual tours that provide a walk-through experience so prospective tenants can assess space, layout, and suitability remotely.

We see a clear difference in leasing performance between properties that include these marketing tools and those that do not. Properties with professional photography, virtual tours, and floor plans consistently attract more interest, leading to higher attendance at inspections and faster leasing times. Additionally, renters who have completed a 3D tour before attending an inspection are more likely to be genuinely interested. This reduces the number of prospective tenants who attend an inspection only to realise the property does not suit their needs, leading to more efficient leasing outcomes.

Virtual staging is a cost-effective and highly effective way to showcase a property’s potential. Empty spaces can often appear uninviting or difficult to visualise, but virtual furniture helps prospective tenants see how different areas can be utilised. This can be particularly beneficial for brand-new developments with unfurnished apartments, older homes that may need a refreshed look, and properties that have unique layouts requiring styling guidance. By using virtual staging, we can create a more engaging listing that captures interest and helps tenants make informed decisions. This, in turn, minimises vacancies and ensures landlords achieve the best possible returns.

At Metro Property Management, we oversee more than 1,400 rental homes across 260 suburbs in Victoria. Our commitment to innovation in property marketing helps our landlords achieve better leasing outcomes while ensuring tenants have access to the best possible information when searching for their next home. If you’re looking to enhance your property’s marketing strategy, talk to us today about how we can help you position your investment for success.